It's been a rough go. 2020 sucked. Let's just put that out there. Our personal and professional lives were halted while we stumbled through a pandemic and recession.
Things are FINALLY starting to turn around. People are heading back to the stores and restaurants, events are happening, and life is starting to feel normal-ish.
This is the time that every business owner has been anxiously awaiting. Everyone has goods or services to sell. Consumers are being inundated with marketing and campaigns from every direction.
Personal branding highlights your unique set of skills, experience, and personality. Branding ranges from the use of logos, taglines, or jingles, to your store environment and atmosphere, to pricing and packaging, to social media portraits and captions.
To simply and easily help your customers understand how you're different from everyone else.
To make you a real person that is approachable and not intimidating.
To draw attention to your unique selling proposition.
To build trust with prospective buyers/ clients.
On the surface, it feels like just another expense. Or it may seem unrelated to what you do.
Why does a realtor or chiropractor or calligraphy artist need branding portraits?
Those 70-80% of people who are researching you are doing it via your website and social media. Powerful, relevant imagery boosts performance, engagement, and sales because we are hard-wired to value visuals.
Sure, you can use stock photos, but YOU are the value. YOU are who you're asking clients to invest in. Why splash an unknown model all over your media channels?
There is a ton of power in PERCEIVED VALUE. Consider the many product studies demonstrating that a chocolate chip cookie or a wine tastes better when testers are told it's more expensive. You can offer the same products, but presenting it differently makes it more attractive and more valuable. Professional, high-caliber images amplify that perceived value.
Brand images can be used ANYWHERE. There are no restrictions or limitations. Consider enhancing your social media, website, email campaigns, newsletters, and email signatures with new professional branding images. They can also be included in more traditional print marketing materials, such as business cards, brochures, direct mail, sales sheets, flyers, magazines, newspapers, etc.
The marketing industry is worth billions. Why? Because large companies know that to make big gains, you have to invest in marketing.
• A case study by VWO found that simply changing an image on a webpage increased conversions by over 40%.
• One study which tracked website users' eye movements found that images considered important were those of real people and products, not stock photos.
• People remember only 10% of information three days after hearing it. Adding a picture improves recall to 65%.
• Blogs, articles, and social media posts with relevant images get 94% more views, on average, compared to those without images.
• 60% of consumers say that they're more likely to consider or contact a business that has an image show up in local search results.
• 78% of online shoppers want to see the product as if it's part of their own daily lives.
Every branding experience starts with a questionnaire to help us plan and align our visions. We'll explore all your business goals, your colors/ logo, and overall vibe. This is where we visit your Pinterest board to discuss. While we talk, I'll create a shot list and ideas for your branding session. This is also when we hammer out an ideal location and wardrobe.
After your shoot, you'll receive an online gallery of your proofs. These are raw versions of your images -- almost entirely unedited. From here, you'll choose your favorites for me to fully edit.
Then, I hand-edit each portrait with some light retouching and color adjustments. This process takes about two weeks.
Share those photos in all the places! Showcase your value, uniqueness, and skill set! But don't share them all at once!
Be strategic about doling out those new images so you have something fresh and new to share every few days or once a week.
Take note of what you WISH you had a picture of or what we could do differently next time. And reach out to us when you're ready for new portraits!