"Your brand is what people say about you when you are not in the room."

- Jeff Bezos, Amazon Founder

It's been a rough go. 2020 sucked. Let's just put that out there. Our personal and professional lives were halted while we stumbled through a pandemic and recession. 
 Things are FINALLY starting to turn around. People are heading back to the stores and restaurants, events are happening, and life is starting to feel normal-ish. 

This is the time that every business owner has been anxiously awaiting. Everyone has goods or services to sell. Consumers are being inundated with marketing and campaigns from every direction.

How will you stand out? What makes your business better than the next guy's? What do people say about you when you're not in the room? 

Personal branding highlights your unique set of skills, experience, and personality.  Branding ranges from the use of logos, taglines, or jingles, to your store environment and atmosphere, to pricing and packaging, to social media portraits and captions. 

so what's the point?

To simply and easily help your customers understand how you're different from everyone else. 
To make you a real person that is approachable and not intimidating.
To draw attention to your unique selling proposition. 
To build trust with prospective buyers/ clients. 

brand photography

so what's the point?

so what's the point?

On the surface, it feels like just another expense. Or it may seem unrelated to what you do. 

Why does a realtor or chiropractor or calligraphy artist need branding portraits?

Those 70-80% of people who are researching you are doing it via your website and social media. Powerful, relevant imagery boosts performance, engagement, and sales because we are hard-wired to value visuals. 

Sure, you can use stock photos, but YOU are the value. YOU are who you're asking clients to invest in. Why splash an unknown model all over your media channels?

There is a ton of power in PERCEIVED VALUE. Consider the many product studies demonstrating that a chocolate chip cookie or a wine tastes better when testers are told it's more expensive. You can offer the same products, but presenting it differently makes it more attractive and more valuable. Professional, high-caliber images amplify that perceived value.

Brand images can be used ANYWHERE. There are no restrictions or limitations. Consider enhancing your social media, website, email campaigns, newsletters, and email signatures with new professional branding images. They can also be included in more traditional print marketing materials, such as business cards, brochures, direct mail, sales sheets, flyers, magazines, newspapers, etc.